CYLKA at the 2016 PR Measurement Summit

On the 12th and 13th of October 2016, CYLKA’s Managing Partner, Saad Al Rubaiaan, participated in the PR Measurement Summit, a two day event that brings together industry professionals to discuss the complexities of today’s media platforms and identify relevant and effective measurement tools for online and traditional media.

As part of his involvement in the panel entitled “Implementing Measurement at the Heart of Government”, Al Rubaiaan discussed the importance of employing behavioral science in designing government policies.”

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *